Build your Influencer Strategy in 5 mins START
What is your main objective?
Brand Awareness & Perception
Gain visibility with your target audience through influencers
Market your brand through your employees
Account Based Marketing
Target your Key Accounts by combining Social Selling & Influencer Marketing
Drive new business by collaborating with the right influencers
Give your event major amplification on social media
Issue Tracking & Brand Reputation
Work with influencers to manage your brand reputation
What main KPI will you use?
Volume of Influencer Brand Posts~Brand Share of Voice vs. Competitors~Influencer Brand Posts (on key topics only)~Brand Influencer Reach~Audience Social Engagement~Site Traffic
Volume of Influencer Brand Posts~Brand Share of Voice vs. Competitors~Number of influencers Engaged by Employees~Number of Influencer & Employee Interactions~Audience Social Engagement~Site traffic
Volume of Influencer Brand Posts~Brand Share of Voice vs. Competitors~Influencer Brand Posts (on key topics only)~Influencer Shares of Brand Content~Audience Social Engagement~Site Traffic
Volume of Influencer Brand Posts (gated content)~Brand Share of Voice vs. Competitors~Influencer Shares of Gated Brand Content~Audience Social Engagement~Site Traffic~Content Views / Downloads
Volume of Influencer Brand Posts~Brand Share of Voice vs Competitors~Total Reach of Influencer Brand Posts~Brand Key Topic Association Trend~Influencer Brand Posts (on key topics only)~Influencer Shares of Event Content
Volume of Influencer Brand Posts~Brand Share of Voice vs Competitors~Total Reach of Influencer Brand Posts~Audience Social Engagement~Influencer Positive Reputation Driver Brand Posts~Influencer Brand Posts Key Message Penetration
What Content will you create?
What do you want to work with influencers on? Some influencers are great for speaking at your event, others will prefer to write a blog, while some can amplify your content to a large audience.
Some things to consider when you pick an engagement tactic:
Is this something you can deliver in your own department, or will you have to liaise with other teams?
Is this something you're already doing, or will you need to secure additional resource? Will you be able to measure the impact influencers have on your desired KPI?
Select an engagement tactic...
Tweetup with 2-5 influencers
VIP lunch / dinner with Senior Execs
Q&A influencer video interview
Roundtable customer event
industry roundup blog post with influencer quotes
blog incorporating influencer quotes
thought leadership podcast / webinar
influencer video interview
Senior Exec video interview
influencer contribution to a report
influencer promotion of report
Twitter Chat with 2-3 Influencers
online Q&A with 2-3 Influencers
social media amplification campaign
employee social media engagement with influencer content
co-creation of content with employees
employee posts tagging influencers
co-creation of VR / AR Content