Renewables and Future of Energy: Top 100 Influencers

Ideas have varied when it comes to facing climate issues, from space solar panels to floating cities, there’s no shortage of futuristic visions. Nevertheless, the world is currently transitioning to a low carbon economy and the pace of change is increasing as more consumers and businesses adopt renewable energy solutions, and as more voices demand it.

WHAT’S BEING DONE

There have been concrete steps taken worldwide to try and help. The Paris Agreement for example, signed in 2016 by 174 countries and the EU, deals with greenhouse-gas-emissions mitigation, adaptation, and finance. An agreement which in 2017, the United States of America stated they wanted to leave. However, the process required to leave the agreement is quite a lengthy one and if the country decides to proceed with its decision, it won’t be leaving until November 2020.

Renewable power sources have become commonplace around the globe. In 2017, hydro-power generated 16.4{d3572d286dca45c181c5e3939ba4769d8bae23639d901a68d9b79780d799af94} of the world’s electricity, equivalent to enough electricity for 1 billion people. This prevented approximately 4 billion tonnes of greenhouse gases being emitted into the atmosphere.

Brands are also taking notice, Unilever is aiming to become carbon positive by 2030 and wants to address change in plastic waste. Patagonia is widely known for using recycled fabrics, they also donate 1{d3572d286dca45c181c5e3939ba4769d8bae23639d901a68d9b79780d799af94} of sales to the preservation and restoration of the natural environment. IKEA has invested $2 billion into renewable energy projects and is banning single-use plastics from its stores. The list goes on, but it’s big names like these that are needed to set an example and make a real impact.

MAPPING THE COMMUNITY

For this Top 100 we’ve concentrated on influencers within two highly important topics which tend to intertwine: renewables and the future of energy. So using a comprehensive Boolean search query we analysed over 9 million posts mentioning all the keywords we identified, from 14th April 2018 to 14th April 2019. We then identified the top 100 most influential individuals leading the discussion on social media.

Below you can see a network map of the online conversation around The Future of Energy. The top influencer Joe Kaeser is at the centre. This map was created using the Onalytica platform.

Network Map of Future of Energy Influencers

TOP 100 INFLUENCERS

We looked at all the individuals engaging on Twitter to bring you a list of the top influencers in Renewables and Future of Energy. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the full report by filling the form in below.

Rank	Twitter Handle	Name	Role	Influencer Score
1	@JoeKaeser	Joe Kaeser	C-suite	100
2	@IEABirol	Fatih Birol	Political/Government Professional	78.66
3	@MAC_europa	Miguel Arias Cañete	Political/Government Professional	72.99
4	@MikeBloomberg	Mike Bloomberg	Political/Government Professional	63.71
5	@ErikSolheim	Erik Solheim	Political/Government Professional	46.82
6	@MLiebreich	Michael Liebreich	Entrepreneur	46.04
7	@JesseJenkins	Jesse Jenkins	Academic/Educator	42.64
8	@DrSimEvans	Simon Evans	Journalist	42.46
9	@AssaadRazzouk	Assaad Razzouk	Entrepreneur	42.2
10	@ristori20	Dominique Ristori	Political/Government Professional	40.46
11	@rkyte365	Rachel Kyte	C-suite	34.64
12	@claireperrymp	Claire Perry	Politician	33.9
13	@James_BG	James Murray	Journalist	33.45
14	@ChiefExecCCC	Chris Stark	Political/Government Professional	30.79
15	@bradplumer	Brad Plumer	Journalist	30.76
16	@cathmckenna	Catherine McKenna	Politician	30.2
17	@adamvaughan_uk	Adam Vaughan	Journalist	29.39
18	@algore	Al Gore	Politician	28.84
19	@mzjacobson	Mark Z. Jacobson	Academic/Educator	28.5
20	@noevanhulst	Noe van Hulst	Political/Government Professional	27.26
21	@RajKSinghIndia	Chowkidar R. K. Singh	Political/Government Professional	27.15
22	@janrosenow	Jan Rosenow	Energy Professional	26.7
23	@Ed_Crooks	Ed Crooks	Journalist	26.23
24	@MarosSefcovic	Maroš Šefčovič	Political/Government Professional	26.02
25	@Peters_Glen	Glen Peters	Political/Government Professional	24.49
26	@bertrandpiccard	Bertrand PICCARD	Entrepreneur	23.94
27	@shaylekann	Shayle Kann	C-suite	23.69
28	@JasonBordoff	Jason Bordoff	Academic/Educator	23.37
29	@AngusTaylorMP	Angus Taylor MP	Politician	23.13
30	@watsonjim2	Jim Watson	Academic/Educator	22.16
31	@KevinClimate	Kevin Anderson	Academic/Educator	22.13
32	@JigarShahDC	Jigar Shah	Entrepreneur	22.1
33	@CostaSamaras	Costa Samaras	Academic/Educator	22.03
34	@PaulWheelhouse	Paul Wheelhouse MSP	Politician	21.49
35	@Sustainable2050	Kees van der Leun	C-suite	21.2
36	@Stphn_Lacey	Stephen Lacey	Entrepreneur	21.19
37	@chrisnelder	Chris Nelder	Analyst	19.38
38	@RogerPielkeJr	Roger Pielke Jr.	Academic/Educator	19.22
39	@NVJRobins1	Nick Robins	Academic/Educator	18.87
40	@doug_parr	Doug Parr	Charity/NGO Professional	17.51
41	@starax	Francesco Starace	C-suite	16.93
42	@vsiv	Varun Sivaram	C-suite	16.92
43	@GovInslee	Governor Jay Inslee	Politician	16.67
44	@AkshatRathi	Akshat Rathi	Journalist	16.62
45	@BrianVad	Brian Vad Mathiesen	Academic/Educator	16.61
46	@frankjotzo	Frank Jotzo	Academic/Educator	16.6
47	@ramez	Ramez Naam	Author	16.3
48	@LeoHickman	Leo Hickman	Journalist	16.24
49	@jtemple	James Temple	Journalist	16
50	@TimBuckleyIEEFA	Tim Buckley	Analyst	15.74

Download the Full Report

Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands, individuals and publications listed here are undoubtedly influential when it comes to driving discussion around renewables and future of energy.

Onalytica’s PageRank based methodology is used to extract influencers on a particular topic and takes into account the number and quality of contextual references that a user receives – this allows us to identify Topical Authority (reference) – our priority influence metric. We analyzed topical authority via their social engagement on Twitter and how much influencers were referenced in association with renewables and future of energy on Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These calculations also take into account a user’s resonance (topical engagement) relevance (number of posts on topic, and {d3572d286dca45c181c5e3939ba4769d8bae23639d901a68d9b79780d799af94} relevance – the proportion of their social content on the topic) and reach (number of followers). If you want to learn more, please read our article that outlines How to identify your target influencers.

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital Health, Digital Marketing) be sure to have a look on our blog or why not propose some topics to us on Twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 700K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

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ABOUT THE AUTHORS

Nadia Nazarchevici - Insights Analyst at Onalytica

Nadia is an Insights Analyst at Onalytica. She helps brands implement their influencer marketing programs, and delivers valuable reports to help them measure performance.

Clelia Arci - Marketing Campaigns Executive at Onalytica

Clelia is part of the marketing team here at Onalytica, driven by a keen interest in the use of language she focuses on content creation, social media campaigns and ABM strategies.