Arjen van Berkum is a Dutch national and is involved in analytics, big data and machine learning from the year 2002 and onward. First in marketing intelligence and database marketing but moving on to leadership positions relying heavily on information to make decisions. He works as CDO for a large IT Company in the Netherlands. Arjen has two daughters and is really interested in Disruption brought by new techniques and believes that BI ML and DL will fuel transformation of many core businesses.
HOW DID YOU GET TO BECOME AN EXPERT IN BUSINESS INTELLIGENCE
I don’t consider myself an expert. I am very talented in understanding the rudimentary possibilities and technology. I am very good in finding business needs and where BI can drive value fast.
WHAT AREAS OF BUSINESS INTELLIGENCE ARE YOU MOST PASSIONATE ABOUT?
Descision support, RPA, Marketing Automation
WHICH BUSINESS INTELLIGENCE INFLUENCERS INFLUENCE YOU?
OUTSIDE OF BUSINESS INTELLIGENCE WHO ELSE INFLUENCES YOU?
HOW WOULD YOU DESCRIBE YOUR OFFLINE INFLUENCE
Significant. I give lectures at several international universities, I’ve spoken at TNW, Forrester and Gärtner Events.
WHAT ARE GOING TO BE THE KEY DEVELOPMENTS IN THE INDUSTRY IN THE NEXT 12 MONTHS?
Robotics integration with AI.
IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON?
WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?
By email. Arjen@betulaservices.nl