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Influencer ListsTech

5G: Top 100 Influencers

May 30, 2019
It’s on the tip of everyone's tongue at the moment, you can almost sense it in the air, something’s coming. Here we are, eagerly awaiting the arrival of 5G. Bringing with it a new era of speed....
Best PracticeMarketing

How to Measure Employee Advocacy With Metrics That Actually Matter

May 16, 2019
Despite clear statistics telling us that the modern buyer’s journey has changed, making audiences more receptive to value-add content than sales content, a large proportion of B2B employees and...

Interview with April Rudin

May 13, 2019
Founder and President of The Rudin Group, April J. Rudin is widely acknowledged as a top marketing strategist for the financial-services and wealth-management sectors. Distinguished by her ability to...
Best Practice

30 Expert Quotes Demonstrating The Power of Employee Advocacy

May 2, 2019
Back in October last year we published an Employee Advocacy guide, taking marketers through exactly how they can reap maximum benefits by integrating their employee advocacy, influencer marketing and...

Interview with Fields Jackson

April 30, 2019
Fields Jackson, Jr. is currently the Founder , CEO and Chief Cheerleader of Racing Toward Diversity Magazine, Cary, NC, Executive Director of the HBCU Business Dean Roundtable and Coordinator of...

Interview with Marija Butkovic

April 29, 2019
Marija Butkovic is digital marketing and business consultant, public speaker, startup mentor and blogger who has worked across a range of projects in different industry sectors, including legal,...

Interview with Debra Ruh

April 23, 2019
Debra Ruh is a Global Disability Inclusion Strategist, Digital Inclusion, Market Influencer, SDGs, Impact Investing, Gender Equity and internationally recognized keynote speaker, published author,...
Best PracticeMarketing

The Employee Advocacy Magic Question: “What’s in it For Me?”

April 18, 2019
A couple of weeks ago we took a look at the three main reasons why employees object to joining an employee advocacy program. To recap, these were: They are not sure what content they are allowed...
Influencer ListsEnergyEnvironment

Renewables and Future of Energy: Top 100 Influencers

April 17, 2019
Ideas have varied when it comes to facing climate issues, from space solar panels to floating cities, there’s no shortage of futuristic visions. Nevertheless, the world is currently transitioning...
Best PracticeMarketing

Are Influencers Key to Your SEO Success?

April 16, 2019
SEO is something that us marketers of small, large and everything in-between organizations, both love and fear. According to HubSpot, up to...
Best PracticeMarketing

5 Questions you Should ask Before Paying an Influencer

April 9, 2019
*This post was written by guest blogger, Philip Peters, Head of Social & Paid Media at Travelport.* The debate around whether you should pay influencers in B2B marketing is nothing new. Here’s why...
Best PracticeMarketing

What’s Stopping Employees From Engaging On Social Media?

April 4, 2019
One of the biggest hurdles getting in the way of a successful employee advocacy program, is the employees' desire and apprehension to join. Often, there will be employees that just simply do not want...
Best PracticeMarketing

Why Employee Advocacy is More Than Just an Intranet

March 28, 2019
The phrase "employee advocacy" conjures a lot of thoughts in the minds of the marketers. It can raise the prospect of having to rely on colleagues to be the conduit for the messages you've spent...

Interview with Joanne Moretti

March 27, 2019
With 30+ Years in the High Tech Industry, serving as an executive in Chief Marketing Officer roles, Sales GM roles as well as full P&L roles, at various Fortune 500 companies, Joanne is a world-class...
Best PracticeEvents

Onalytica Named MarTech Vendor of the Year

March 26, 2019
We are very proud and honoured to have been named MarTech Vendor of the Year at this year's B2B Marketing 2019 Martech Awards. We would like to take this moment to acknowledge our incredible team at...
Best PracticeMarketing

Influencer Marketing: A Week in the Life Supporting an Influencer Marketer

March 21, 2019
MONDAY I have a meeting with a client visiting us from the US first thing in the morning, we don't get to see each other that often so it’s pretty exciting. We talk about the reporting...

Interview with Greg Jenkins

March 21, 2019
Greg Jenkins is a dedicated and passionate leader, facilitator, coach and mentor dedicated to helping people and teams achieve higher levels of performance.  Greg completed a successful 28+ year US...
Influencer ListsFinance

Wealth Management: Top 100 Influencers

March 20, 2019
WHAT IS WEALTH MANAGEMENT AND WHY IS THE MARKET CHANGING? Wealth Management incorporates financial planning, investment portfolio management and a number of aggregated financial services. Wealth...
Influencer ListsEventsTech

Cybersecurity: Top 100 Influencers at RSA Conference 2019

March 14, 2019
The Ever-Growing Global Importance of Cybersecurity Cybersecurity risks are growing in frequency and scale. At $600 billion, the global cost of cybercrime has reached...
Best PracticeEducationMarketing

Why You Should Integrate Influencer Marketing & Employee Advocacy in 2019

March 13, 2019
Employee advocacy, social selling and influencer marketing are becoming increasingly popular and common strategies for brands to reach and share content with their target audience. However, they are...
Influencer ListsEvents

International Women’s Day – Top 100 Influencers on Gender Equality and Diversity

March 8, 2019
WHAT IS INTERNATIONAL WOMEN’S DAY AND WHERE DID IT ALL START? International Women’s Day (IWD) gets more and more attention every year, particularly now that social media has become so crucial in...
Best PracticeTech

How do Influencers Impact the Media Agenda in AI?

February 28, 2019
Artificial Intelligence: what is it? How will it impact our lives? How will it be used? Will it actually take over? As the field emerges and becomes more widely discussed, social media’s role in...
Best PracticeHealth

Digital Disruption in US Healthcare: US Influencer Insights

February 27, 2019
American consumers want more convenient, digitally accessible healthcare and technology is the way to get there. Improving technologies such as wearables gives people the ability to track their...
Best Practice

Can Employee Advocacy Drive Sales?

February 14, 2019
Trust in branded content is decreasing, all while trust in people is increasing. With this said, many organizations seem yet to realize that one of their most powerful trust facilitators and sales...
Best Practice

10 Questions to ask When Buying an Influencer Marketing Platform

February 12, 2019
2019 is yet another big year for influencer marketing. As influencer marketing continues to grow in awareness and popularity, both supply and demand for influencer marketing platforms is continually...

Interview with Rob McCargow

February 4, 2019
Rob works with partners across academia, government, technology vendors, start-ups, and other key stakeholders, in order to drive innovation within PwC and develop new services for clients. He is an...
Best PracticeFinance

Digital Innovation Within the US Banking Influencer Community

January 30, 2019
Whilst challenger banks haven’t been as big a hit in the US as they have in the UK and across Europe, they are certainly making themselves known. What’s more interesting is that the successful...

Interview with David Jimenez Maireles

January 30, 2019
David Jiménez Maireles is Country Head of Spain at Raisin. He heads up Raisin’s business in Spain, to lead marketing, and growth efforts and forging key partnerships with fintech companies and...

Interview with Vladimer Botsvadze

January 24, 2019
Vladimer Botsvadze is a globally renowned, multi award-winning, digital transformation and social media influencer, Fortune 500 consultant, thought leader, professor, keynote speaker and TV...
Best PracticeFinance

Digital Innovation Within the UK Banking Influencer Community

January 10, 2019
Two-thirds of bank branches in the UK have closed in the past 30 years. Customers are choosing mobile apps and businesses are investing heavily in digital. Banks need an online presence to survive...

Interview with Brian Hansford

January 8, 2019
I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years.  I’m focused on helping B2B marketers improve revenue performance, communicate results with executive...

Interview with Joanna Young

December 21, 2018
 Joanna Young has executive-level experience in CIO and CFO positions, with a proven track record providing digital leadership and guidance to executives, teams, and individuals from the Fortune 100...

Interview with Jos Creese

December 20, 2018
With over 30 years IT leadership experience, Jos has held a variety of CIO roles and non-executive director positions.  He is a recognised independent analyst and researcher, Past President of the...

Interview with Dean Johnson

December 14, 2018
As an accomplished Design, Technology and Innovation Consultant at Activrightbrain, Writer, Presenter, Host, Futurologist and BBC tech pundit, Dean Johnson is shaping the connected future for Film,...
Best PracticeMarketing

An Evaluation of Brand Influencer Partnerships

December 13, 2018
We are very excited to announce that we have published An Evaluation of Brand Influencer Partnerships: Understanding Motivations, Challenges and Aligning Goals. This is a new market research study...

Interview with Stuart Wilson

November 27, 2018
I have spent the last 30 years working in financial services, mostly in B2B roles and for a range of big and small brands from Friends Provident to LV= and Just Retirement. I have also run my own...
Influencer ListsTech

The Future of Recruitment: Top 100 Influencers

November 26, 2018
As businesses become more global and technological advances in AI and automation change the way we work, so does the landscape of recruitment. Whereas in the past most workers had largely...
Best PracticeMarketing

Influencer Marketing Tips Going Into 2019

November 22, 2018
Yesterday we hosted our fourth Influencer Marketing Huddle event, gathering senior marketing and PR professionals from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each...
Best PracticeMarketing

How to Help Your Employees Become Influencers

November 15, 2018
The concept of your employees being influencers may sound odd to some. When most hear the term 'influencer' they think of the social media influencers on platforms such as Instagram, Twitter and...

Interview with Sylvia Duckworth

November 13, 2018
Sylvia Duckworth is an award-winning Canadian educator with more than 30 years teaching experience in the public and private systems. Her mantra is “Connect, Collaborate, Create” and she is...
Best PracticeMarketing

Is Employee Advocacy Just for B2B?

November 12, 2018
There's no denying that the attributes of a B2B buyer differ greatly from a B2C consumer's. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer...
Best Practice

5 Reasons Why Your Employees Should be on Social Media

November 1, 2018
Brands' need and desire to effectively communicate with their employees has always been hot on their agenda. But the way in which brands have approached this has evolved a lot over the years. Brands...

Interview with Robert Levin

October 30, 2018
Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specialising in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs...
Best PracticeMarketing

Employee Advocacy 2.0

October 11, 2018
We are very excited to announce that just over a year on, we are publishing yet another guide book - this time on Employee Advocacy. Back in August last year we published our Definitive Guide to...

Interview with Andy Crestodina

October 1, 2018
Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago. Over the past 18 years, Andy has given digital marketing advice...

Interview with William McKnight

September 7, 2018
William functions as Strategist, Lead Enterprise Information Architect, and Program Manager for organizations worldwide making data into a key asset. He has worked with and advised many of the...

Interview with Jamil Ahmed

September 7, 2018
CEO @Reinforce Lab – Your Digital Growth Partner ¦ Pharmacist ¦ Extensive Traveler ¦ Helping Entrepreneurs to grow Personal Brand ¦ Building strategy and executing plans for Small Businesses to...

Interview with Joel Backaler

September 3, 2018
Joel Backaler is a global marketing strategist, author, and international keynote. He is a Managing Director at Frontier Strategy Group, and his thought leadership has been featured in Forbes, BBC,...

Interview with Charlotte Halkett

August 29, 2018
Charlotte is MD Insurance Product at buzzvault, a radical new insurtech proposition offering the world’s first truly intelligent, personalised home insurance based on a digital catalogue of...

Interview with Prajit Nanu

August 29, 2018
My name is Prajit Nanu. I am Co-founder and CEO at InstaReM, Asia-Pacific’s leading digital cross-border payments company, where we help individuals, SMEs and financial institutions to transfer...

Interview with Rick van der Lans

August 29, 2018
Rick van der Lans is a highly-respected independent analyst, consultant, author, and internationally acclaimed lecturer specializing in data warehousing, business intelligence, big data, and database...

Interview with Sarah-Jayne Gratton

August 23, 2018
Dr Sarah-Jayne Gratton is a global brand influencer who has worked with brands across the world to build both their professional and social capital. She is a member of the Siemens Influencer...
Influencer ListsHealth

Obesity, Diabetes & the Sugar Problem: Top Influencers Brands & Publications

August 9, 2018
Obesity occurs when energy intake from food or drink consumption is greater than the energy expenditure through metabolism or exercise. The World Health Organisation has stated that obesity has...

Interview with Shailendra Kumar

August 8, 2018
Shailendra is a keynote speaker, influencer and a thought-leader in the Artificial Intelligence space . With an experience of over 23 years working with Corporates, Software Vendors and Consulting...

Interview with Chris Webb

August 8, 2018
Chris is an experienced consultant and trainer specializing in the Microsoft BI stack and in particular Power BI,SQL Server Analysis Services, MDX, DAX, M, Power Pivot and Power Query. He’s been...

Interview with Timothy Snow

August 7, 2018
Top 3 LinkedIn Brand Ambassador / Brand Influencer w/ Verizon, Motorola and HTC. Currently Social Media Director / Content Marketing Strategist at G Media Studios. Talent Management / Promotions...

Interview with Wayne Eckerson

August 7, 2018
Wayne Eckerson is an internationally recognized thought leader in the business intelligence and analytics field. Wayne has been a thought leader in the business intelligence and analytics field since...

Interview with Brian Moran

August 7, 2018
Brian has spent the last 20+ years helping America’s entrepreneurs realize their dreams. Prior to starting his 3rd company in 2012, he was the Executive Director of Sales Development at the Wall...

Interview with Arjen van Berkum

July 30, 2018
Arjen van Berkum is a Dutch national and is involved in analytics, big data and machine learning from the year 2002 and onward. First in marketing intelligence and database marketing but moving on to...
Best PracticeMarketing

Giving Pharmaceuticals an Influencer Health Kick

July 26, 2018
TLDR: Pharmaceutical and Health Sciences Brands are shying away from running effective influencer programs Regulatory hurdles mean sharing content and mobilising influencers becomes a...
Influencer ListsEducationTech

STEM: Top Influencers, Brands and Publications

July 25, 2018
STEM (Science, Technology, Engineering, and Mathematics) is a term used to group together these academic disciplines, typically used when addressing education policy and curriculum choices in...

Interview with Dean Anthony Gratton

July 20, 2018
Dr Dean Anthony Gratton is a technology futurist and influencer. He has worked extensively within the wireless communications R&D industry where his wireless research work has been patented. Dean is...
Best PracticeMarketing

#TwitterPurge – a Much Needed Shake up for Influencer Marketing?

July 19, 2018
Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and 'malicious' automated activity, since it came to light that Russia were using the platform to...

Interview with Sandeep Raut

July 19, 2018
Sandeep is Digital Transformation, Analytics, Big data, IoT & Mobility evangelist with over 30 years of experience in IT Consulting and delivery.

Interview with Tony Baer

July 18, 2018
One of Ovum’s most visible analysts, Tony Baer is a recognized authority in extending data management practices, governance, and analytics to address Big Data. He has established two new research...

Interview with Philip Seamark

July 17, 2018
Philip Seamark a senior BI architect, author and Microsoft data platform MVP with more than 25 years of commercial experience delivering business applications across multiple technologies. He is an...

Interview with Adam Saxton

July 17, 2018
Adam Saxton is just a guy in a cube doing the work! Having worked with Microsoft Business Intelligence products since 2005, he mainly focuses on Power BI and Analysis Services now. He is based in...

Interview with Jonathan Aufray

July 17, 2018
Jonathan Aufray is the co-founder and CEO at Growth Hackers. He helps startups, SMBs and fellow entrepreneurs grow with growth hacking and digital marketing. In the past 15 years, he has lived in 7...
Best PracticeMarketing

Key Takeaways from attending 7 Talks at B2B Ignite 2018

July 16, 2018
B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B...
Influencer ListsEnvironment

Sustainability: Top Influencers, Brands and Publications

July 11, 2018
For professionals in the global sustainability world,  building and leveraging influence is about scaling positive impact. Time is of the essence in this field, so being more visible and 'vocal'...

Interview with John P. White

July 2, 2018
John P White is the Chief Technical Officer and Co-Founder of UnlimitedViz, the makers of tyGraph. He holds a Master’s degree in Engineering from the University of Guelph and has been a Microsoft...