It’s on the tip of everyone's tongue at the moment, you can almost sense it in the air, something’s coming. Here we are, eagerly awaiting the arrival of 5G. Bringing with it a new era of speed....

Despite clear statistics telling us that the modern buyer’s journey has changed, making audiences more receptive to value-add content than sales content, a large proportion of B2B employees and...

Founder and President of The Rudin Group, April J. Rudin is widely acknowledged as a top marketing strategist for the financial-services and wealth-management sectors. Distinguished by her ability to...

Back in October last year we published an Employee Advocacy guide, taking marketers through exactly how they can reap maximum benefits by integrating their employee advocacy, influencer marketing and...

Fields Jackson, Jr. is currently the Founder , CEO and Chief Cheerleader of Racing Toward Diversity Magazine, Cary, NC, Executive Director of the HBCU Business Dean Roundtable and Coordinator of...

Marija Butkovic is digital marketing and business consultant, public speaker, startup mentor and blogger who has worked across a range of projects in different industry sectors, including legal,...

Debra Ruh is a Global Disability Inclusion Strategist, Digital Inclusion, Market Influencer, SDGs, Impact Investing, Gender Equity and internationally recognized keynote speaker, published author,...

A couple of weeks ago we took a look at the three main reasons why employees object to joining an employee advocacy program. To recap, these were: They are not sure what content they are allowed...

Ideas have varied when it comes to facing climate issues, from space solar panels to floating cities, there’s no shortage of futuristic visions. Nevertheless, the world is currently transitioning...

SEO is something that us marketers of small, large and everything in-between organizations, both love and fear. According to HubSpot, up to...

*This post was written by guest blogger, Philip Peters, Head of Social & Paid Media at Travelport.* The debate around whether you should pay influencers in B2B marketing is nothing new. Here’s why...

One of the biggest hurdles getting in the way of a successful employee advocacy program, is the employees' desire and apprehension to join. Often, there will be employees that just simply do not want...

The phrase "employee advocacy" conjures a lot of thoughts in the minds of the marketers. It can raise the prospect of having to rely on colleagues to be the conduit for the messages you've spent...

With 30+ Years in the High Tech Industry, serving as an executive in Chief Marketing Officer roles, Sales GM roles as well as full P&L roles, at various Fortune 500 companies, Joanne is a world-class...

We are very proud and honoured to have been named MarTech Vendor of the Year at this year's B2B Marketing 2019 Martech Awards. We would like to take this moment to acknowledge our incredible team at...

MONDAY I have a meeting with a client visiting us from the US first thing in the morning, we don't get to see each other that often so it’s pretty exciting. We talk about the reporting...

Greg Jenkins is a dedicated and passionate leader, facilitator, coach and mentor dedicated to helping people and teams achieve higher levels of performance.  Greg completed a successful 28+ year US...

WHAT IS WEALTH MANAGEMENT AND WHY IS THE MARKET CHANGING? Wealth Management incorporates financial planning, investment portfolio management and a number of aggregated financial services. Wealth...

The Ever-Growing Global Importance of Cybersecurity Cybersecurity risks are growing in frequency and scale. At $600 billion, the global cost of cybercrime has reached...

Employee advocacy, social selling and influencer marketing are becoming increasingly popular and common strategies for brands to reach and share content with their target audience. However, they are...

WHAT IS INTERNATIONAL WOMEN’S DAY AND WHERE DID IT ALL START? International Women’s Day (IWD) gets more and more attention every year, particularly now that social media has become so crucial in...

Artificial Intelligence: what is it? How will it impact our lives? How will it be used? Will it actually take over? As the field emerges and becomes more widely discussed, social media’s role in...

American consumers want more convenient, digitally accessible healthcare and technology is the way to get there. Improving technologies such as wearables gives people the ability to track their...

Trust in branded content is decreasing, all while trust in people is increasing. With this said, many organizations seem yet to realize that one of their most powerful trust facilitators and sales...