About the Influencer
Marketing Academy
Onalytica’s Influencer Marketing Academy will take you from beginner to expert by arming you with the tools to start and then scale an influencer program. You’ll learn how to identify the topical community of experts relevant to your industry, decide how to collaborate with them and develop frameworks to measure your success against key business objectives.
We constantly update the syllabus with the latest examples from across the Influencer Marketing world to bring course attendees the latest best practice techniques and strategic models that are delivering results for Marketing & Comms professionals.
Modules
Getting Started
Understand the building blocks you need for an influencer program
Influencer Discovery
Find out how to identify your topical influencer community
Selecting the right influencers
Learn the criteria for choosing influencers to collaborate with
Demonstrating Success
Share results with your organisation to win further buy-in
Employee Advocacy
Involve your colleagues to build influencer relationships across your organisation
Scaling Your Program
Create a structure to help other teams replicate your success
Influencer Engagement
Develop a plan & value proposition to engage influencers
“From conception to execution, Onalytica’s influencer marketing academy will help you to understand and qualify your objectives and build your influencer strategy and set milestones for success.”
JACK MOREL-PAULO
Head of Influencer Marketing Strategy at Onalytica
Meet your Coach
Jack is Onalytica’s Head of Influencer Marketing Strategy. He’s worked in a range of sectors within Marketing, ranging from SEO to user-generated content before landing in influencer marketing. A keen student of internet culture, cooking & colourful fashion choices, Jack is passionate about helping marketing & comms professionals take their campaigns to the next level by working with the right influencers.